AIMCo | Conundrum | Everest | Firstgold | Lakehead University | Richard Ivey School of Business
RBC Client First | Rogers Communications

Alberta Investment Management Corp. [AIMCo]

“AIMCo is a new Alberta Crown Corporation that came into existence on Jan 1, 2008. We retained McLellan to assist in our corporate communications effort, by designing our new logo and brand identity as well as all of the collateral material required for our launch. In addition to this, we also needed them to design, develop and implement our new website. All of this under extreme time pressure! We are delighted that McLellan never missed a beat and provided all of the collateral material - including our new website - on-time and on-budget. But that's only part of the story. The team from McLellan is high energy... with very creative people who are unflappable and very customer focused. It's a real pleasure working with them".

J.K.
Chief Administrative Officer

❐ Visit the AIMCo website here

Conundrum Capital Corporation

“Conundrum Capital Corporation is a private equity fund management firm delivering innovative Canadian real estate investments meeting the needs of major pension funds and institutional investors. We retained McLellan Group to help establish consistency with our overall brand identity and presentation. Initially, marketing materials and industry overviews were created along with a video to describe one of our product offerings. McLellan Group continues to work with us on numerous initiatives and is now engaged on a website redesign project complementing our new brand identity and recent growth. The team at McLellan Group are always creative and able to meet or exceed our timelines and expectations with the highest degree of professionalism".

L.S.
Senior V.P. Investor and Strategic Development

Everest

“McLellan Group has done everything for us from our logo, brochures, videos and websites. They’ve been a great partner and if they say they can do it, they won’t let you down.”

M. D.
Founder & President

❐ Check out Everest here

Back to top

Firstgold Corp.

“We are extremely impressed with your work and service. The website has been a huge tool that is complimented daily. You guys really are a top notch organization and we are really happy with our choice to work with you”.

S.D.
Chief Operating Officer

❐ View our Firstgold work here

Back to top

Jays Care Foundation

"We were looking for more than just another video, we really needed someone that could help us "tell our story" - to communicate efficiently and effectively about all of our community outreach initiatives, highlight our players and their involvement, and show how we are partnering with others to serve kids in need. This video had to accomplish a lot, including showcasing our new visual identity and sending off a call to action to encourage fundraising efforts! The entire team from McLellan Group took up our cause - they worked overtime to make sure we had every opportunity to succeed in getting the right pieces together. They are creative, meticulous, visionary, fun, professional and top-notch in every way. As you can see, they knocked it out of the park for us!"

D.S.
Executive Director

Back to top

Lakehead University

“We were pleased with the overall results of the Awareness campaigns generated with McLellan Group. In particular, we were delighted with the last two campaigns - YaleShmale and Do Something - for which Lakehead University received a bronze and a gold award respectively for best ad campaign for 2007 and 2008 at the CCAE Prix D’Excellence Awards. McLellan's work was instrumental in building awareness and achieving enrolment targets for Lakehead University”.

E.A.
Director, Communications

Back to top

Richard Ivey School of Business

“McLellan was excellent to deal with and we recommend them without hesitation. They brought strong technical knowledge to the table as well as a strong sense of ideas and unique elements. Our website now stands out and differentiates us from our competitors. It’s a very unique website and over the last year enrolment has increased over 35% and we believe the website is a strong contributor to that increase”.

D.D.C.
Director of Program Services, Exec. MBA

❐ View our Ivey work here

Back to top

RBC Client First Stories

“We were overwhelmed at the positive response the stories received from RBC staff and management. Their authenticity and humanity revealed to RBC that clients felt good about partnering with us and staff felt good about working for us. Using the client videos as a guide for television advertising, we created a series of commercials that tested higher than anything in RBC’s history”

C.B.
V.P. Marketing

❐ Check out some of the stories at www.rbc.com

Back to top

Rogers Communications

“Finally, a huge thank-you to the amazing team at McLellan Group. Your ability to convert a simple white backdrop into a genuine and colourful representation of the Rogers people and working experience was incredible. Clearly you are the best and I'm delighted that we were able to partner with you on this project."

P.H.
Director, Talent Strategy & Programs

Back to top