Ian Coristine has created and produced five highly regarded books on The Thousand Islands, all achieving “best selling” status and winning international awards for their quality. Almost twenty years ago, Ian took off in his Challenger ultralight for a short escape with a couple of friends and unknowingly began a journey that ultimately transformed his life. He discovered, by chance, a region just two hours west of his home near Hudson, Quebec: The Thousand Islands, an archipelago in the St. Lawrence River.

The region caught his imagination and touched something in him he couldn’t quite articulate or define. His interest became an obsession, and within a few years, he had purchased an island with an abandoned 100-year old cottage. Ian knew little about construction and less about boats; in One In A Thousand, Ian describes the hard work and comic misadventures of restoration and the difficult task of pulling his family onboard with his project.

Ian enlisted Donna Walsh Inglehart, author of Breaking the Ring (Little, Brown and Company) and Grindstone (Troubadour Interactive), to share in the writing of his memoir. When Donna read his original manuscript, she saw at once the possibility of something exciting and unique. The 100,000 word text is just one component of One In A Thousand. Ian’s memoir is rich with hundreds of his award-winning photographs and video clips and music created exclusively for this project by Great Lake Swimmers. From the outset, One was envisioned for and created solely as an iPad app, using its many capabilities to tell a rich and complex story.

Ian says “When the iPad emerged, I saw the potential to add video, audio, slideshows and music to bring the story to life in a much richer form than text and images alone. The challenge has been finding appropriate interactive eBook software and the people who know how to use it. After a long search I discovered Toronto’s McLellan Group (http://www.mclellangroup.com), who have all the necessary skills (storytelling, video, eBook, and web production) to create this in an innovative form similar to Al Gore’s Our Choice and we are now full speed ahead building it.”

“We were thrilled with the opportunity to work with Ian,” says McLellan Group CEO, Doug McLellan. “His memoir is authentic and compelling, a life-changing story inspired by works like The Olive Farm and A Year in Provence while moving beyond their boundaries. Having Canada’s Great Lake Swimmers generously provide several unpublished instrumental tracks for the book is a huge bonus.”

Please bookmark May 1, 2012 to download One In A Thousand and experience the next big step in storytelling, while enjoying Ian’s remarkable story.

McLellan Group Website   Ian Coristine Website
Great Lake Swimmers Website   View Al Gore’s Our Choice

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The annual Toronto Christmas Market runs December 2 – December 18 at The Historic Distillery District.

Watch for the Special 8 page insert in Saturday’s Toronto Star (December 3) with all the information, or view it here in pdf format.
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McLellan Group is a proud founding sponsor of the Toronto Christmas Market and we hope to see you here!
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What’s a P3? A storytelling tool that uses video, still imagery, and chapter search to deliver compelling stories through websites, email or Facebook!

Why is it successful? It’s unique. It delivers the message the way audiences demand and – it’s very cost-effective.

Where’s the Gold award from? The Association of Marketing Communications Professionals is a 16 year-old  international organization based in the USA. This years winners  range in size from individual communicators to media conglomerates and Fortune 50 companies.

Who is MHCCAC? Find out all about them through their Gold award -winning P3 Annual Report. P3 Annual Report

How do I learn more about P3 and who else is using it?
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P3 Can make you a better communicator and save money. Please take a few moments to explore it and then imagine the possibilities with employees, partners, suppliers, shareholders, the public and the media.

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“The Distillery Historic District turned on its old-world charm and successfully presented Toronto’s first-ever authentic European-style Christmas Market. Visitors shopped an international marketplace of 28 world-class vendors, experienced a dramatic opening ceremony, the arrival of St. Nicholas, a Reindeer Zoo, 30 musical performances, Ferris wheel rides and four outdoor hospitality lounges and beer gardens. The Distillery presented their large-scale event by growing their event budget by an astonishing $1,206,225 and attracted 110,000 visitors, which increased their retailers sales by 20 to 50%”.

For over 15 years McLellan Group has been a preferred supplier of storytelling tools for The Richard Ivey School of Business. With video, particularly on the web, becoming so overwhelmingly important to powerful messaging, Ivey wisely decided it was time to look at every supplier available to ensure they had the best one.  McLellan Group is proud to announce that we have just been re-selected as Ivey’s Agency of Record for video services  for a 3 year period.

Ivey is located in London Ontario with campuses in Hong Kong and Toronto’s ING Leadership Centre. They are always acknowledged as one of the top business schools in the world and a leader in the development of real-world case studies.

McLellan Group is a 23 year old integrated communications company specializing in “Strategic Storytelling for Business”. Our 360 degree approach ties web, video, print, interactive and digital marketing into a singular powerful entity. McLellan Group is a preferred partner of Ivey, RBC, Trillium Health Centre, Mercy Ships Canada, AIMCo, Rogers, Conundrum Capital, Kawartha Lakes Tourism and others. Examples of our work can be seen on our clients’ sites and our website.

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