AIMCo | Everest | Firstgold | The George Hull Centre | Jays Care Foundation | Lakehead University | Richard Ivey School of Business
RBC Client First | RBC Web Flash Modules | Rogers Communications

Alberta Investment Management Corp. [AIMCo]

AIMCo invests more than $70 billion on behalf of their public sector clients, including the Alberta Heritage Fund. AIMCo became a crown corporation in January 2008 and engaged McLellan Group to re-brand the corporation with a new logo, video and website.

❐ Visit the AIMCo website here

Everest

Everest had a complicated story to tell. It was a brand new concept. Insource, a GE company recommended us as the best ones to help them launch. We created their logo, brochures, videos, DVDs, and their Canadian and USA websites. They are now licensed across Canada and in 49 States. The partners are EDS, Fidelity Assurance and Western Life and our system provides real-time tracking and reporting for everyone.

❐ Check out Everest here

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Firstgold Corp.

Firstgold is a Nevada-based junior mining and exploration company. They approached us to help rebrand the company (was US based Newgold) and to tell their story to the public and potential investors. We wrote, designed and coded the Flash website, created High Definition videos and put together their investor roadshows. On May 14, 2008 they listed on the TSX .

❐ View our Firstgold work here

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The George Hull Centre

The George Hull Centre provides professional consultation, support and family treatment for a broad range of problems affecting the mental health of children and youth. For their 20th annual gala fundraiser and celebration, they asked for our help. Using original b&w photography and the stories and artwork of children, we delivered an invitation package, venue signage, video and hardcover book.

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Jays Care Foundation

Jays Care is the foundation of The Toronto Blue Jays. They created Rookie League and Field of Dreams and support numerous other groups to ensure that children who are in need, have the opportunity to make positive choices in life. They needed a way to simply and effectively tell their story and they asked us for help. The resultant video is used for education and fundraising purposes. But rather than tell you more, watch the video; it's far more compelling!

❐ View the Jays Care Foundation video here

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Lakehead University

Lakehead University is firmly committed to developing awareness of social and environmental responsibility. As their agency, one of the things we were asked to do was develop an awareness campaign that raised their profile significantly with students and the media. In 2006, our “Yale Shmale” campaign landed them on the home page of the BBC, amongst others, and our 2007 “Do Something” campaign won a Gold CCAE [Canadian Council for the Advancement of Education] Prix D’Excellence award for best ad campaign.

❐ View the Lakehead University Forestry video here

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Richard Ivey School of Business

Ivey is a long-term, valued client and we’ve been engaged by the faculty to help position programs and build awareness and enrolment for over 10 years. We built their EMBA and  HBA sites, http://www.ivey.uwo.ca/hba/ created numerous testimonial profiles on video and created the content for their digital signage at Ivey’s ING Leadership Centre in Toronto.

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RBC Client First Stories

RBC Financial Group is one of the largest banks in the world. They define their unique approach to client satisfaction as “We put our clients first”. Something everyone may say - but how do you prove it? For this initiative we promised that by using actual clients, no actors, no scripts, we would bring that promise to life. The 30 individual stories were shot across the country and are used across all business lines, from new hires to senior management. We built an interactive internal brand microsite that allowed employees to comment and vote on the stories and share ideas at a peer level. Alongside this site we created an administration site and implemented full tracking and reporting.

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RBC Web Flash modules

We were asked to create three modules. Each of these tools was designed  to better inform a prospective client of the benefits of each offering, prior to them contacting the call centre.

Homeline Plan & First Time Home Buyers >>

From this page you can also access “Randy & Neil’s Story” , one of the 30 Client First Stories we created.

Buy Back Car Loans >>

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Rogers Communications

Rogers Communications is one of Canada's largest communications companies and the only one whose brand value is rising (Interbrand June 16, 2008). They engaged us as part of their agency team to help tell the brand story and support recruitment. We have created storytelling tools in different media for a variety of internal and external audiences. This recruitment video is used at job fairs and will also be posted to You Tube in July 2008.

❐ View the Rogers Recruitment video here

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