Fresh off the presses!

Trillium announcement

May 20, 2010

McLellan Group is pleased to announce that following a 3 month RFP with dozens of respondents, we have been awarded Lead Agency of Record status (AOR) for Trillium Health Centre & the Trillium Health Centre Foundation. The scope of work will encompass Trillium’s Community Relations department, Communications and Marketing departments, Human Resources department and the Trillium Health Centre Foundation.

Trillium Health Centre is a Gold Award recipient from the National Quality Institute and is a leader in the development of innovative, collaborative patient care services. It is also home to one of the busiest emergency departments in Canada and the largest free-standing day surgery facility in North America.

McLellan Group President, Craig Backman says “A few years ago I left a major financial institution where I had headed up marketing and on-line strategy. I wanted to put that knowledge to work in an area of importance to everyone … and this relationship with Trillium provides the opportunity to develop integrated strategies and cost-effective planning that will make a difference.”

McLellan Group Founder, Doug McLellan says “We were one of the very first agencies to go fully digital with expertise in video, web, print, interactive and social medias. We had done some strategic and creative work for Trillium in the past that had been very well received and now we look forward to better integrating all they do with measurable impact. We’re excited!”

As lead agency McLellan will be responsible for providing services in Print, Web, Video, PowerPoint, Social Marketing, Annual Planning & Media Buying.

For more information on McLellan Group and our services, please visit www.mclellangroup.com

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